In response to the impending Digital Markets Act (DMA) in the European Union, Apple is reportedly planning to split the App Store in the region from the rest of the world. The move comes as part of Apple's efforts to comply with the new legal requirements set by the DMA, which will require the tech giant to enable app sideloading and allow third-party app stores.

According to Bloomberg's Mark Gurman, Apple is expected to roll out these adjustments in the coming weeks, aiming to meet the DMA deadline of March 7. Last week, Apple CEO Tim Cook met with the European Union's antitrust chief, Margrethe Vestager, who emphasized Apple's obligation to enable app sideloading and promote third-party payment systems.

The DMA is set to bring significant changes to the way the App Store, FaceTime, and Siri operate in Europe. While some consumers have celebrated the EU's stance on prioritizing consumer rights, others have voiced concerns about the potential compromise of iPhone security and privacy.

Critics worry that allowing app sideloading and multiple app sources may lead to unauthorized and potentially harmful apps being installed on devices. They also express concerns about the possibility of fraudulent apps proliferating outside the App Store's oversight.

On the other hand, proponents argue that this move will increase competition and choice for users, as well as provide developers with more flexibility. They highlight that Apple has previously faced criticism for its strict app review process and the presence of fake or malicious apps on the App Store.

Meanwhile, some users are also hopeful that this change could mean the availability of game emulators and other apps that were previously banned from the App Store.

It remains to be seen how the splitting of the App Store and the implementation of app sideloading in the EU will ultimately affect consumers, developers, and the overall app ecosystem. As the deadline approaches, Apple will continue its efforts to comply with the DMA while addressing the concerns and expectations of its user base.