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In the wake of the second presidential debate, Taylor Swift has thrown her support behind Vice President Kamala Harris, mobilizing a wave of young voters. The Democratic National Committee (DNC) has seized on this endorsement to launch a Taylor Swift-themed "I Will Vote" campaign, aiming to galvanize the youth vote across crucial battleground states as Election Day approaches.

The DNC's innovative campaign includes a new Snapchat filter encouraging young voters to be "fearless" on pivotal issues that the Democrats argue will shape the election's outcome, including reproductive rights and the economy. The filter prompts users with the phrase "Be fearless for," allowing them to select issues such as democracy, climate action, student loan debt relief, health care, racial justice, LGBTQ+ rights, economic opportunity, and equality. Additionally, the campaign highlights how to cast a ballot for Vice President Harris this November.

Launching in Miami, Fla., the campaign features billboard advertisements and a mobile billboard on a boat near Swift’s concert venue in the city. The DNC's message for the campaign is clear: it’s time for young voters to embrace their "Kamala Era."

DNC Communications Director Rosemary Boeglin emphasized the campaign's importance, stating, "This election will determine the future for young voters, from student loan debt relief and economic opportunity to whether they have fewer rights than their grandmothers did." She underscored the Democrats' effort to engage young voters by meeting them in places they frequent, from concert venues to social media platforms.

Boeglin also highlighted the clear division between Vice President Harris's "New Way Forward" and former President Donald Trump's "Project 2025" agenda, despite the Trump campaign's claims of not being involved with the latter. She affirmed that Democrats are leaving no stone unturned to ensure young voters understand what’s at stake and the contrasting visions of the two candidates.

Taylor Swift’s endorsement came shortly after her 283 million Instagram followers were encouraged to vote for Harris. Swift confidently stated, "She fights for the rights and causes I believe need a warrior to champion them." Swift also took the opportunity to urge first-time voters to register and consider early voting, providing links to resources for registration and early voting dates.

Swift’s endorsement and the ensuing DNC campaign have strategically leveraged her massive following and influence to energize a critical demographic, aiming to make a significant impact on the upcoming election.