In response to recent rumors circulating online, Google has denied claims that it plans to discontinue the production of Fitbit smartwatches. A spokesperson from the company has clarified that there are currently no plans to halt the Fitbit Sense or Fitbit Versa product lines.

The speculation surrounding Fitbit's future emerged following the announcement of the new Google Pixel Watch 3, which offers users free access to the Daily Readiness Score feature, previously exclusive to Fitbit Premium subscribers. TechRadar published an article suggesting that Fitbit smartwatches were being phased out and that future Fitbit-branded devices would be limited to fitness trackers, with the smartwatch form factor reserved exclusively for the Pixel Watch line.

However, Google has refuted these claims, emphasizing its commitment to Fitbit and the users who rely on its products and technology. The company's spokesperson highlighted that many of the health and fitness features introduced in the Pixel Watch 3 were a result of Fitbit's innovation. Google also recently launched the Fitbit Ace LTE, a smartwatch designed for kids, and promises ongoing new products and innovation from Fitbit.

While specific details about upcoming models or Google's product roadmap were not confirmed, Google's representative asserted that the Fitbit Sense and Versa lines have not been discontinued. TechRadar's concerns regarding the future of Fitbit smartwatches were partly fueled by the absence of certain features in the Sense 2 and Versa 4 models, such as music control and app access, which are available on the Pixel Watch.

Google's track record of discontinuing products has raised concerns among Fitbit fans. The transition of Fitbit features into Google-branded watches, cessation of Fitbit account support in favor of Google accounts, and the closure of Fitbit's software development platform have all contributed to apprehension about the brand's longevity.

Despite these factors, Google's spokesperson emphasized that Fitbit technology remains integral to Google's wearable devices. However, the evolving relationship between Fitbit and Google has led to changes in customer support and the user experience, prompting criticism from long-term Fitbit users.

Google currently has no plans to discontinue any Fitbit product lines, but it remains uncertain whether future devices will feature the same capabilities as previous Fitbits or Pixel Watches. The Fitbit brand continues to exist, although it has undergone changes since Google's acquisition.

It's worth noting that this article includes information from Engadget's previous report, further reinforcing the commitment of Google to the Fitbit brand.

In conclusion, Google has denied the reports suggesting the discontinuation of Fitbit smartwatches and has reassured customers of its ongoing dedication to the Fitbit brand. While concerns about the future of Fitbit persist, Google remains committed to integrating Fitbit technology into its wearable devices, ensuring new products and innovations for users in the future.