Dallas Cowboys Owner Jerry Jones Defends NFL's Broadcast Model in Lawsuit Testimony
ICARO Media Group
Dallas Cowboys owner Jerry Jones recently took the stand in a lawsuit brought by "Sunday Ticket" subscribers against the NFL. Serving as a member of the league's media committee, Jones defended the current broadcast model, which prevents teams from selling their out-of-market games to specific networks.
During his testimony, Jones made a point about the potential earnings of the Cowboys compared to other NFL teams. "I am convinced I would make a lot more money than the Bengals," Jones stated, as reported by Joe Reedy of the Associated Press. Jones emphasized his opposition to individual team TV deals, considering them flawed.
While Jones' argument is valid, his mention of the Cincinnati Bengals was unnecessary. The Cowboys enjoy a broad and dedicated fan base across the country, which would likely result in higher financial gains if the broadcast model were to change. However, Jones singled out the Bengals, which stirred conversations considering his past differences with Bengals owner Mike Brown regarding league revenue sharing.
It is worth noting that the Bengals have achieved more success in recent seasons, adding another layer to Jones' comments about their profitability compared to the Cowboys. Regardless, many believe that Jones could have made his point without mentioning any specific team, as it was not essential to the core argument.
In a hypothetical scenario where franchises could sell out-of-market TV rights independently from the rest of the NFL, the Dallas Cowboys would likely emerge as the highest-earning team. However, Jones' remark about the Bengals has drawn attention and raised questions about his intentions behind the comment.
The NFL's current broadcast model remains under scrutiny, and this lawsuit challenges its viability. As the case progresses, it will be interesting to see how the testimony of influential figures like Jones impacts the proceedings and potential outcomes.