In 2023, Hollywood's linear television business continued its downward trend, but the industry found reasons to celebrate as pop culture phenomena boosted ratings throughout the year. From Taylor Swift's impact on NFL viewership to the streaming sensation of "Suits," these events brought a much-needed boost to the struggling television landscape.

Loree, a reporter who joined TheWrap in 2022 after interning at the publication in 2021, has been at the forefront of covering the entertainment, film, and television industries. With a keen eye for industry trends and the ability to report on the ever-evolving media landscape, Loree has provided valuable insights into the challenges and triumphs faced by the television sector.

The year 2023 proved to be a challenging one for conventional television, as linear television business continued to experience a decline. However, amidst these difficulties, pop culture moments managed to capture the attention of viewers and drive significant viewership numbers.

One such example was Taylor Swift's influence on NFL viewership. The pop superstar's performance during the halftime show of the Super Bowl drew in a massive audience, providing a substantial ratings boost for the sporting event. Swift's ability to cross over into mainstream sports entertainment demonstrated her enduring popularity and the power of her fanbase.

Another notable phenomenon that emerged in 2023 was the streaming sensation of the show "Suits." Over the course of the year, the legal drama garnered a dedicated and passionate following on streaming platforms. The show's engaging storyline, well-developed characters, and compelling performances captivated audiences, leading to a surge in viewership.

Loree's coverage of the media industry and the cable news beat has shed light on the changing dynamics of the television landscape. Both traditional and streaming platforms have been grappling with evolving viewer preferences and the rise of alternative forms of entertainment. Through her reporting, Loree has explored how the industry is navigating these challenges and finding ways to capture the attention of audiences in an increasingly fragmented media landscape.

The declining ratings in the linear television business may have painted a somber picture, but the pop culture phenomena of 2023 provided a glimmer of hope. The influence of Taylor Swift and the streaming success of "Suits" showcased the power of captivating content to attract and engage viewers. As Hollywood continues to adapt and evolve, it is clear that embracing pop culture moments and creating compelling narratives will be crucial in the ever-competitive landscape of television.