"Five Nights at Freddy's Tops Box Office amid Slow Weekend; Priscilla Surprises with Strong Nationwide Release"
ICARO Media Group
In a weekend marked by a sluggish domestic box office performance and the ongoing SAG-AFTRA strike, Universal and Blumhouse's horror hit, Five Nights at Freddy's, continues to dominate the charts. Meanwhile, Sofia Coppola's Priscilla makes an impressive debut on the big screen nationwide, surpassing industry expectations.
With high hopes for Denis Villeneuve's Dune: Part Two originally slated for release this weekend, moviegoers were left disappointed when the highly anticipated film was postponed until 2024 due to the prohibition on its stars, including Zendaya and Timothée Chalamet, engaging in promotional activities. As a result, ticket sales are projected to reach a meager $57 million to $58 million, ranking among the year's lowest showings thus far.
Despite a significant drop of 78 percent in its second week, Five Nights at Freddy's is on track to accumulate a domestic box office total exceeding $100 million in just under 10 days. This feat is particularly remarkable considering the film is also available to stream on Peacock, marking a shift in consumer behavior and the impact of simultaneous release strategies.
Holding its place at No. 2, Taylor Swift's highly anticipated Taylor Swift: Eras Tour concert film, in collaboration with AMC Theatres, is making steady progress towards surpassing the $165 million mark domestically. Projections indicate it will earn around $11 million to $12 million during this weekend.
Martin Scorsese's Killers of the Flower Moon, a frontrunner in this year's Oscar race, distributed by Paramount on behalf of Apple Original Films, is expected to secure the third spot with an estimated $6.5 million, bringing its domestic total to $52 million after three weekends. The $200 million epic, starring Leonardo DiCaprio, Lily Gladstone, and Robert De Niro, continues to captivate audiences with its compelling narrative.
In a surprising turn of events, Priscilla, directed by Sofia Coppola and distributed by A24, breaks into the top five with a nation-wide release, garnering significant attention from moviegoers. This captivating drama, featuring Cailee Spaeny as Priscilla Presley and Jacob Elordi as Elvis Presley, chronicles the years Presley spent with the iconic rock 'n' roll star. Priscilla is expected to earn an impressive $5 million this weekend, exceeding industry expectations and claiming the fourth position.
Finally, rounding out the top five is the Mexican comedy-drama Radical, boasting the remarkable talent of Eugenio Derbez as both its star and producer. The film is projected to have a decent opening weekend, generating an estimated $2.9 million in North America.
While the box office remains hindered by ongoing challenges, including the SAG-AFTRA strike and shifting release strategies, films like Five Nights at Freddy's and Priscilla continue to enthrall audiences and defy expectations, keeping the industry's spirit alive.
As movie lovers eagerly await the return of more highly anticipated releases, the landscape of the box office continues to navigate unforeseen obstacles, reminding audiences of the ever-evolving nature of the film industry.