In anticipation of the upcoming Digital Markets Act (DMA) rules set to take effect in March, Google is making significant adjustments to its products and services in Europe. The DMA classification designates Google as a "Gatekeeper," acknowledging its substantial market power.

The most apparent modifications for users will be seen in search results. Google plans to add a dedicated space for comparison sites alongside links to various businesses, such as hotels. This update will enable users to refine their searches and include comparison sites for more comprehensive results. The dedicated space will exhibit detailed individual results, including images and star ratings, from comparison sites and direct suppliers.

However, with these changes, Google's own third-party booking service, Google Flights, will be excluded from search pages.

Additionally, Google will implement choice screens on Android phones, allowing users to select their default search engine. Similar choices may also be presented during the setup of Chrome on desktop or iOS devices.

European users will encounter additional consent banners pertaining to data sharing for linked services. Opting out of linking services may result in limited functionality or the complete cessation of certain features, although Google has not specified which features will be affected.

It remains unknown whether consent for data sharing will be opt-out or opt-in. The Register has reached out to Google for clarification and will update accordingly.

Moreover, Google plans to introduce a Data Portability API for developers, expanding on its existing Google Takeout service. This new feature will empower users to download or obtain a copy of their data from various Google products.

In 2022, Google was designated as a Gatekeeper under the EU's DMA. The main objective of the DMA is to curb the dominance of Gatekeepers and prevent them from favoring their own services over competitors' offerings. Microsoft and Apple have also been designated as gatekeepers, with Microsoft currently in the process of making changes to its Windows platform to comply with regulatory requirements.