Apple Shares Drop as Barclays Downgrades Stock, Citing Weak iPhone Sales in China

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02/01/2024 21h53

Apple stock (AAPL) experienced a decline on Tuesday in response to a downgrade by Barclays and reduced price target on shares due to concerns about slowing iPhone 15 sales in China. The negative report caused Apple shares to drop approximately 3%.

Barclays analyst Tim Long expressed his observations in a note on Tuesday, stating, "We are still picking up weakness on iPhone volumes and mix, as well as a lack of bounce-back in Macs, iPads, and wearables." Long also highlighted the incrementally worse iPhone 15 data points from China and the overall softness in developed markets.

The anticipated launch of the iPhone 16 later this year is not expected to significantly boost sales, as the device is not projected to have significant upgrades compared to the current model. This prediction suggests a continuation of the softness in iPhone sales.

In 2023, Apple's iPhone revenue declined by approximately $5 billion compared to the previous year. Sales of Macs, iPads, and wearables also experienced a decline as consumers felt the pressure from rising inflation and interest rates. Additionally, the PC industry suffered as fewer consumers needed to purchase new systems after the initial surge in laptop and desktop sales at the start of the pandemic.

Long further highlighted Apple's services business as a potential weak point, citing concerns related to the company's App Store practices. Apple is currently facing pressure to allow app developers to use third-party payment options, which would bypass Apple's 30% App Store fee. This issue adds to the challenges faced by the services segment.

The Department of Justice's ongoing antitrust case against Google poses a threat to Apple's deal to use Google as the default search engine in its Safari browser. This deal brings in billions for Apple and is reported under the services business. The outcome of the case can have significant repercussions for Apple.

Despite these potential challenges, Apple's services business saw growth, reaching $85.2 billion in 2023 from $78.1 billion in 2022. However, Long anticipates a slowdown in growth in the coming years, projecting lower figures compared to previous estimates.

Apple is also grappling with a patent battle against medical device maker Masimo over its Apple Watch's blood oxygen sensor. The International Trade Commission's call for a ban on imports of Apple Watch Series 9 and Apple Watch Ultra 2 prompted Apple to temporarily remove them from store shelves. However, a federal appeals court ruled in favor of Apple's ability to continue selling the watches during the ongoing dispute.

On a positive note, Apple is preparing for the launch event of its highly anticipated Vision Pro headset, referred to as a spatial computer, in February. If successful, this AR/VR headset could establish Apple as a leading company in the next generation of computing devices.

Overall, Apple faces challenges in terms of declining iPhone sales, potential App Store scrutiny, and patent disputes. However, the upcoming launch of the Vision Pro headset presents a potential opportunity for the company's future growth.

Please note that the information provided is based solely on the details mentioned in the user's text and may not reflect the complete picture or subsequent developments.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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