The Harris campaign's announcement on Saturday revealed a concerted effort to secure prime ad spots on television and digital platforms between Labor Day and the November election.

Out of the $370 million, $170 million has been allocated for television ads, while the remaining $200 million will go towards digital advertisements on platforms such as Hulu, Roku, YouTube, Paramount, Spotify, and Pandora. By focusing on digital channels, Harris's campaign seeks to engage with voters in today's fragmented media landscape.

The decision to reserve these ad spots early indicates the campaign's intention to grab favorable inventory during high viewership moments, including major sporting events and national programs. TV show premieres like ABC's "Grey's Anatomy" and the "Golden Bachelorette," as well as live sports events like NFL, WNBA, NBA, NHL, and MLB games, have been targeted as prime-time spots.

According to a campaign memo by Harris's deputy campaign managers Quentin Fulks and Rob Flaherty, purchasing ad spots closer to the air date would result in increased rates and limited inventory, potentially impacting the quality and placement of the advertisements. In contrast, by reserving early, the Harris campaign aims to ensure optimum ad placements while managing costs effectively.

The Trump campaign, however, dismissed the notion that they needed to catch up with Harris and criticized her campaign's extensive spending as reckless and frivolous. Trump campaign spokesperson Steven Cheung asserted that ads supporting President Trump were being seen by more people, indicating a lack of strategic insight on Harris's part.

The decision to allocate $30 million more towards digital ads reflects the growing trend among political campaigns to diversify their advertising strategies beyond traditional TV models. Kamala Harris's campaign has been proactive in this regard, having already spent over $33 million on TV and radio ads since the launch of her presidential bid.

Furthermore, the Harris Victory Fund has emerged as the biggest spender on Facebook and Google ads throughout the current presidential race, with expenditure exceeding $43 million. The campaign memo from Fulks and Flaherty suggested that the Harris camp is on track to outspend any other political organization in terms of digital persuasion media.

Interestingly, the Harris campaign is also seeking to engage a more moderate audience by placing daytime ads on Fox News. The campaign hopes to sway voters, including supporters of former GOP presidential candidate Nikki Haley, to vote for the Democratic ticket.

The timing of this fall ad blitz is strategic, coinciding with the final stretch of the race when both parties have concluded their conventions and are making their final appeals to voters in key swing states. The Harris campaign has allocated significantly more funds for TV ads compared to Biden's 2020 run, particularly in Pennsylvania, Wisconsin, Georgia, and Nevada, indicating their focus on winning these pivotal states.

As the campaign intensifies, it remains to be seen how effective this multi-million dollar advertising effort will be in shaping the narrative surrounding Kamala Harris and her agenda in the eyes of voters. With the election drawing closer, the battle for attention and influence through these ad campaigns will undoubtedly be a key aspect of the political landscape.