A tragic incident unfolded on Kukulcán Boulevard in the municipality of Benito Juárez on Sunday, as gunmen on jet skis opened fire on a beach in Cancun, Mexico. The shooters were believed to have been aiming for a rival drug dealer, according to Mexican officials. The Attorney General's office has launched an investigation into the shooting, which left a 12-year-old boy dead. Prosecutors stated that the "attackers arrived by sea, aboard a jet ski shooting at some people presumably in dispute for drug sales." The victim, who has not been publicly identified, was not the intended target. The boy and his family, who are Mexican and from the municipality, were present at the time of the tragic incident.