In a continued war of words, Elon Musk, the owner of social media platform X (formerly Twitter), took to his platform once again to criticize Disney CEO Bob Iger. Musk's latest attack came in response to New Mexico's Attorney General Raúl Torrez filing a civil lawsuit against Meta Platforms and CEO Mark Zuckerberg, a known rival of Musk.

The lawsuit alleges that Meta's social media platforms like Facebook and Instagram are facilitating the trading of child pornography and the solicitation of minors. While Disney pulled its advertising from Musk's platform last month after he endorsed an antisemitic post, it still advertises on Meta, prompting Musk to double down on his criticism of Iger.

Musk's recent post on X read, "Bob Eiger thinks it's cool to advertise next to child exploitation material. Real stand up guy," misspelling Iger's name. He also questioned Iger's lack of action, asking why there hasn't been an advertiser boycott.

This is not the first time Musk has targeted Iger. At the New York Times DealBook summit, Musk criticized Disney and other companies that pulled their advertising from X, including Coca Cola and Apple. He expressed his disregard for companies using advertising as a means to exert influence, stating, "If somebody is going to try to blackmail me with advertising, blackmail me with money, go f*** yourself."

Iger, during the same event, explained that the decision to suspend advertising on X was due to Musk's public position and the association with him and X not aligning with Disney's values.

The ongoing advertiser boycott has significant financial implications for X, with reports suggesting it could cost the social media platform around $75 million. Mark Douglas, CEO of advertising software company MNTN, highlighted that big-spending advertisers prioritize platforms like Google and Meta, which have higher user engagement, making X an afterthought for them. Douglas emphasized the need for X to increase user engagement and develop ad products for smaller advertisers to compete effectively but warned that it would be a challenging and time-consuming task.

Disney has not yet responded to Musk's most recent criticism. As the battle between the tech billionaire and the entertainment conglomerate intensifies, the future of X hangs in the balance as advertisers continue to weigh their options.

It remains to be seen whether Musk's relentless attacks on Iger and the ongoing advertiser boycott will have a lasting impact on both X's financial viability and its ability to attract advertisers in the long run.