Wallet-weary fast food enthusiasts have an exciting opportunity to save big on their favorite burgers. In celebration of National Burger Day on May 28, Wendy's has announced a special promotion where customers can purchase their iconic Jr. Bacon Cheeseburgers for just 1 cent each.

This incredible offer from Wendy's is not only a treat for burger lovers but also a throwback in terms of pricing. At 1 cent per burger, it is a whopping 20 cents cheaper than the average cost of a burger in the US back in 1960. The company expressed enthusiasm, encouraging customers to "take a bite of a Wendy's hamburger made with fresh, never frozen beef to celebrate National Hamburger Day the right way," according to a statement published in USA Today.

The promotion is scheduled to run from May 28 until June 2, providing customers with six days to take advantage of this steal of a deal. To redeem the offer, customers will need to make a purchase of any other item from Wendy's and apply the digital bacon cheeseburger offer, available exclusively on the Wendy's app and website. However, it is important to note that this offer can only be redeemed through the customer's account on the Wendy's app or website, Today reported. Furthermore, customers are not permitted to combine multiple meal deals in a single order.

Simultaneously, Wendy's is offering another enticing deal on their menu. Customers can enjoy a bacon or sausage English muffin with egg and cheese, along with small seasoned potatoes, for just $3. This promotion aligns with the ongoing efforts of various fast food chains to entice customers amidst rising prices in the industry due to inflation.

McDonald's, for example, recently launched a $5 value menu to cater to customers who were disheartened by significant price hikes over the past decade. The price of their McDouble tripled during this period. McDonald's CEO Chris Kempczinski highlighted the importance of affordability for customers during the company's first-quarter earnings call, acknowledging that consumers are becoming more discerning with their spending as they face elevated prices in their day-to-day lives.

As the fast food industry continues to face these challenges, Wendy's aims to delight customers on National Burger Day with their irresistible offer. It is a chance for burger buffs to savor the flavors of Wendy's at an unbeatable price. So mark your calendars and get ready to indulge in the mouthwatering goodness of a Wendy's Jr. Bacon Cheeseburger for just 1 cent between May 28 and June 2. Don't miss out on this limited-time deal!