The Utah Hockey Club took a major step forward in solidifying their brand identity as they unveiled their official color scheme and opened fan voting for the team's permanent nickname. The team's initial color palette consists of rock black, salt white, and mountain blue, and the management is confident that these colors will remain an integral part of the team's branding going forward.

Fans of the Utah Hockey Club will have the opportunity to show their support by purchasing team gear, which will be available for sale at the end of the month during the team's NHL Draft party at the Delta Center on June 28. Although the team jerseys, or "sweaters," will not be available until the fall, fans can start showing their allegiance with other merchandise.

In addition to the excitement surrounding the merchandise release, fans have eagerly participated in the voting process for the team's permanent nickname. Earlier in June, the team's management, SEG, released a survey featuring a list of 20 potential nicknames. After the initial voting round, the options were narrowed down to six finalists.

The second round of fan voting commenced on June 6, with fans now having the chance to choose from the remaining six nicknames. The options presented to fans for voting are: Utah Venom, Utah Blizzard, Utah Mammoth, Utah Yeti, Utah Hockey Club (Utah HC), and Utah Outlaws. This signifies a significant phase in the team's journey as they look to establish a strong fanbase and an identity that resonates with Utah's passionate hockey community.

The team's management has expressed their gratitude for the overwhelming response from fans during the initial voting round. They believe that the active participation of the fans in the voting process will ensure that the chosen nickname perfectly represents the team's values and ambitions. The voting phase is expected to generate even more excitement and anticipation among the Utah Hockey Club's fanbase.

The Utah Hockey Club is excited about the upcoming NHL Draft party, where fans can not only show support by purchasing team gear but also witness the team's involvement in the draft. The event promises to be a memorable one for hockey enthusiasts in Utah as they eagerly await the team's official nickname announcement.

As the team gears up for their debut season, the Utah Hockey Club is leaving no stone unturned in building a strong and passionate fanbase. The unveiled color scheme, upcoming merchandise release, and actively engaging the fans in the naming process are all steps towards creating a lasting brand identity for the team. With the anticipation growing, hockey fans in Utah can't wait to unite under a name that represents their love for the sport and their state.