Salt Lake City - The anticipated branding for Utah's NHL team took a step forward as applications were recently submitted to the U.S. Patent and Trademark Office for trademarks featuring eight different logos and wordmarks. These trademarks, filed by Uyte LLC, showcased the temporary name "Utah Hockey Club" and included various designs incorporating the colors blue, black, and white.

Uyte LLC, the same group that filed applications for all 20 team names in the Smith Entertainment Group survey, seems to be making progress towards finalizing the team's identity. In fact, Sportslogo.net reported that one of the logos featured in the applications appeared in NHL.com's logo files, indicating a significant step towards making the branding process official.

However, it should be noted that the "Utah" wordmark and the chosen colors may not necessarily be retained as a permanent part of the team's brand. The organization has expressed its commitment to involving the community in the decision-making process, ensuring that fans have a voice in naming and shaping the team they will passionately support.

Team owner Ryan Smith emphasized last month that Utah's NHL team is a community asset, and the fans should have a rare opportunity to contribute to the naming process. Currently, the team is engaging in a fan-voting process to narrow down potential permanent team names. Reportedly, options such as Mammoth, Yeti, and two other names have advanced to the next round of voting.

Smith Entertainment Group has revealed that an official name will not be unveiled until later in the team's first season. In the meantime, the organization will cooperate with a creative studio to develop a brand that aligns with the chosen name. However, for its inaugural season, it appears that the team will be known as the Utah Hockey Club, with a color scheme primarily featuring blue, black, and white.

As the branding process continues to unfold, anticipation mounts among fans eager to see the identity of Utah's NHL team take shape. With community involvement and a commitment to fan input, the team is poised to create a unique and representative brand that captures the spirit of Utah's passionate hockey community.

The official name and finalized branding for the Utah Hockey Club are yet to be revealed, but hockey enthusiasts eagerly await further updates on this exciting journey.