United Airlines has unveiled Kinective Media, a new platform designed to connect brands with customers through personalized advertisements on its seat-back screens, app, and other platforms. The airline aims to leverage customer data and generate additional revenue streams by partnering with renowned companies such as Norwegian Cruise Line, Macy's, IHG Hotels & Resorts, TelevisaUnivision, and JPMorgan Chase.

With its latest initiative, United Airlines expands the possibilities for advertisers across various industries to engage with customers at every stage of the marketing process, from brand consideration to conversion. The airline's MileagePlus loyalty program CEO, Richard Nunn, expressed excitement about the highly personalized and relevant way brands can connect with engaged customers, citing impressive early results.

The airline declined to disclose projected sales figures for Kinective Media. However, United Airlines highlighted the potential for advertisers to capture 3.5 hours of attention per traveler, based on average flight times. Customers who prefer not to view targeted ads can opt-out through a dedicated web page, and United Airlines assured that advertisers cannot access personally identifiable information.

United Airlines is currently undertaking a significant upgrade of its narrow-body planes, including the installation of new seat-back screens and other features in its in-flight entertainment system. However, the company has faced delays due to supply chain issues, although it is actively working to resolve them.

This move by United Airlines follows a trend among airlines seeking to diversify revenue streams and leverage their loyalty programs. Delta Air Lines, for instance, recently announced plans to offer free Wi-Fi to registered members of its SkyMiles frequent flyer program starting in early 2023.

As United Airlines continues its push for enhanced customer experiences and innovative advertising solutions, Kinective Media paves the way for a more tailored and engaging inflight experience for its passengers while opening new avenues of collaboration with leading brands across industries.