TikTok, the popular short video platform, is set to rival Instagram with the launch of its new app, TikTok Notes. The company announced that TikTok Notes will be available for download and limited testing in Canada and Australia, signaling the start of its rollout in select markets.

Describing the app as a "dedicated space for photo and text content," TikTok hopes to provide its community with an enhanced platform for sharing moments through photo posts. Whether it's documenting adventures, expressing creativity, or simply sharing snapshots of daily life, the TikTok Notes experience is designed to cater to those looking to engage and connect through photo content.

While details about the app's features and functionality remain scarce, TikTok has revealed that users will be able to log into TikTok Notes using their existing TikTok accounts. The description in the app stores positions TikTok Notes as a lifestyle platform offering informative photo-text content about people's lives, including travel tips and daily recipes.

Screenshots from the App Store listing show that posts on TikTok Notes will appear in two-column grids on the home page, with the ability to post multiple photos through a carousel format. This suggests that TikTok Notes aims to provide a visually engaging experience for users to showcase their stories and experiences.

Before the official announcement, there were speculations that TikTok's Instagram competitor would be called TikTok Notes, as reported by TechCrunch. This move comes as TikTok aims to create a separate space exclusively for photo and text posts, directly entering the arena dominated by Meta-owned apps like Instagram and Threads.

It is worth noting that TikTok has already allowed users to post both images and text on its platform. However, with the launch of TikTok Notes, the company aims to establish a dedicated platform that caters specifically to the growing demand for photo and text content, providing a direct competition to Meta's popular apps.

As TikTok Notes begins its limited testing in Canada and Australia, users in these markets can expect to explore the new app and provide feedback to further refine its features. With TikTok's massive user base and influence, it remains to be seen how TikTok Notes will fare against established players in the photo and text sharing landscape.

TikTok's foray into the realm of photo and text content signifies the platform's ambition to offer users a holistic social media experience, expanding its offerings beyond its core short video format. As the rollout progresses, TikTok Notes could potentially become a game-changer in the social media landscape, engaging users in a fresh and visually captivating way.