Tesla's Low-Cost Vehicle Plans Remain Uncertain Amidst Emphasis on Autonomy
ICARO Media Group
In a recent tweet, Tesla CEO Elon Musk drew attention to the 2016 Master Plan, Part Deux, stating that he wrote it "8 years ago." While the implication of the tweet remains unclear, the plan highlights the importance of autonomous vehicles and gives little emphasis to low-cost vehicles. Musk also announced that the "Robotaxi unveil" is set to take place on August 8, with expectations of a highly autonomous vehicle.
The 2016 Master Plan, Part Deux, does not explicitly mention the development of a low-cost vehicle. Musk argues that through car-sharing, the true cost of ownership can be significantly reduced, making Tesla vehicles accessible to a broader audience. Nonetheless, in a surprising turn, research note from Morgan Stanley analyst Adam Jonas suggests a reassessment of Tesla's low-cost vehicle plans. Jonas acknowledges the competition posed by Chinese electric vehicle makers who are already producing affordable EVs, casting doubt on the potential game-changing impact of Tesla's rumored Model 2.
Musk swiftly responded to claims by Reuters that Tesla had scrapped its low-cost car plans due to Chinese competition, calling the report "lying." The revelation sparked further speculation on whether Tesla has indeed shifted its focus away from developing an affordable vehicle.
However, discussions surrounding a low-cost vehicle have resurfaced in recent statements made by Musk and Tesla executives. During the fourth-quarter earnings call in January, Musk stated that the company was "very far along" in the development of their next-generation low-cost vehicle. He added that the vehicle would be manufactured at the Gigafactory in Texas, alongside the Cybertruck, before expanding production to Mexico and other global locations.
Yet, with Musk's imminent announcement of the Robotaxi, there are suggestions that the low-cost vehicle plans may be put on hold temporarily. The desire to first establish a successful autonomous fleet may be influencing Musk's wait-and-see approach.
It is worth noting that Tesla's current lineup already offers affordable options. The Model 3, which starts at just over $35,000, and the Model Y, with ongoing price cuts and incentives, make Tesla vehicles increasingly accessible to a wider market. Furthermore, the Model Y is proving to be Tesla's highest volume car to date.
As Tesla's August 8 announcement approaches, speculation continues to swirl around the company's plans for a low-cost vehicle. While the emphasis on autonomy and the upcoming Robotaxi reveal may temporarily overshadow the low-cost vehicle ambitions, Tesla's commitment to expanding its electric vehicle product line remains a constant focus. Only time will tell if a truly affordable Tesla will become a reality.