After nearly four decades in Park City, the iconic Sundance Film Festival is exploring the possibility of moving to a new city. Organizers of the acclaimed indie film festival, founded by Robert Redford, announced on Wednesday that they have initiated a bid process for a potential relocation. With the current contract set to expire after the 2026 festival, Sundance is considering new opportunities while also exploring a renewal of their existing 13-year-old agreement with Park City.

The decision to open the bid process was reportedly approved by founder and board president Robert Redford himself. Starting today, interested U.S. cities and venues have been invited to submit a Request for Information (RFI) until May 1. Following the evaluation of the most viable candidates, a Request for Proposal (RFP) process will take place from May 7 to June 21, with a focus on inclusivity and sustainability.

The decision to explore relocation comes amidst leadership changes, the impact of the pandemic on in-person attendance, and the evolving landscape of the media industry. Sundance's consideration of a new location, as well as the option to make Salt Lake City its primary location with Park City as a satellite, reflects a desire to adapt and redefine the festival in the digital age.

While the festival has been primarily associated with Park City, it has had various locations including the Sundance Resort and Salt Lake City in its earlier years. However, financial concerns, the changing market for buyers and filmmakers, and the festival's continuous growth are prompting discussions about the festival's future location.

Despite the potential move, Park City is not planning to let go of the festival without a fight. Park City Mayor Nann Worel expressed gratitude for the Festival's partnership and ensured that the city will work collaboratively with state and local partners to keep the festival in Utah.

The economic impact of the Sundance Film Festival on Utah is significant. The festival contributed over $118 million to Utah's Gross National Product in 2023 alone, generating $12.3 million in tax revenue, $96 million in spending by out-of-state visitors, and $63 million in wages. These numbers provide a strong incentive for the state to compete for the festival's continued presence, whether in Park City or Salt Lake City.

The bid process for a new location comes at a time when some locals in Park City harbor grievances towards the festival, citing congestion, traffic, and the perceived attitude of industry professionals. However, the potential relocation also presents an opportunity for the Sundance Film Festival to redefine its future and maintain its position as a launching pad for emerging filmmakers and a platform for diverse storytelling.

Amy Redford, who has taken on a greater role at Sundance over the past decade, will be part of the task force responsible for reviewing bids and applications. Sundance Institute board members, including Jason Blum, Tessa Thompson, Lulu Wang, and former Disney executive Sean Bailey, are also involved in the decision-making process.

The new location or a renewal of the contract with Park City is expected to be announced at the end of the 2025 Sundance Film Festival.