In a controversial move, the Port of Oakland's commissioners voted unanimously earlier this month to change the name of Oakland International Airport to "San Francisco Bay Oakland International Airport." However, this decision has sparked a legal battle as San Francisco has filed a lawsuit against Oakland, alleging intentional confusion.

The Port of Oakland believes that the name change is necessary in order to increase the airport's name recognition and boost ticket sales. Danny Wan, the executive director for the Port of Oakland, stated that the lack of awareness about Oakland's proximity to the San Francisco Bay has been a hindrance to the airport's marketing efforts. The new name, "San Francisco Bay Oakland International Airport," would not affect the airport's three-letter identifier, OAK.

San Francisco has taken issue with this proposed name change, citing the potential for confusion. The city owns a trademark on "San Francisco International Airport" and believes that Oakland's decision is an attempt to capitalize on this recognition. Mayor London Breed expressed her support for Oakland maintaining its own unique identity, stating that it does not need to rely on San Francisco's name in order to stand out.

Despite San Francisco's concerns, Wan argued that many airports have similar city or geographic names without causing confusion. He emphasized that airlines, airports, and passengers have managed to navigate such situations successfully in the past.

The Port of Oakland has vowed to vigorously defend its right to claim its spot on the San Francisco Bay, with attorney Mary Richardson asserting that the proposed renaming does not infringe upon San Francisco International Airport's mark.

One airline has already started using the proposed new name. Azores Airlines, which operates flights from Oakland to Terceira Island in the Portuguese archipelago, now lists OAK under its new name. However, United Airlines, which holds a substantial market share at San Francisco International Airport, has voiced opposition to the name change, fearing potential confusion and inconvenience for travelers.

On the other hand, Southwest Airlines, which has a majority market share at Oakland International Airport, expressed its support for the rebranding. The airline believes that the new name acknowledges the airport's economic position and influence in the San Francisco Bay area, while still honoring its Oakland roots.

The final approval for the name change is pending a second vote from the Port of Oakland's Board of Commissioners, scheduled for May 9. This decision will ultimately shape the future identity of Oakland International Airport and determine whether the legal conflict between San Francisco and Oakland escalates further.