Opting Out of Targeted Advertising and Data Sharing: Your Privacy Rights Explained

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ICARO Media Group
News
22/07/2024 18h00

In today's digital age, where personal information is often collected, shared, and utilized for targeted advertising, it becomes crucial for individuals to understand their privacy rights and have the option to opt out. In line with this, certain states provide residents with the right to opt out of "targeted advertising," "selling," or "sharing" of their personal information.

According to the information provided, these states offer residents the ability to exercise their opt-out rights through various means. By visiting the Your US State Privacy Rights section, individuals can gather more information about their rights and the privacy practices followed. The Your California Privacy Rights section is specifically highlighted as a valuable resource for California residents seeking more details.

The opt-out process involves cookies that are necessary for the functionality of the services. These cookies are set in response to actions made by individuals, such as setting privacy preferences, logging in, accessing content, searching, or filling out forms. While it is possible to configure browser settings to block or receive alerts about these cookies, it is important to note that certain parts of the website may not work as expected.

The use of personal information can support targeted advertising, selling, or sharing, as defined by relevant privacy laws. This practice may result in third parties receiving individuals' personal information. To opt out of these activities on the digital property mentioned in the notice, individuals or their authorized agents can move the toggle provided to the left. However, it is important to remember that this opt-out choice is specific to this particular property. If accessing other digital properties of the Walt Disney Family of Companies, individuals will need to make a separate opt-out election for each property.

Individuals are informed that if they clear their cookies, use another browser or device, they may need to opt out again when using the same property. Additionally, there is an option to provide the requested information in an opt-out form, which may broaden the scope of the opt-out election beyond just one digital property.

Furthermore, individuals may choose to enable a universal tool, like the Global Privacy Control (GPC), where available, which automatically communicates their opt-out preferences. The GPC signal will be processed as a request to opt out.

It is essential to note that opting out does not completely eliminate all advertising. Individuals may still encounter ads, including those based on personal information processed before opting out. Moreover, individuals may have separate opt-out rights concerning third parties selling and sharing their personal information. To exercise these rights, individuals can refer to the IAB opt-out list or use other available online tools to limit various types of interest-based advertising or tracking.

In conclusion, understanding and exercising privacy rights, specifically the right to opt out of targeted advertising and data sharing, empowers individuals to take control of their personal information. By being aware of the options available and making informed choices, individuals can better protect their privacy and shape their digital experiences.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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