In order to enhance user experience and provide more relevant content, the National Football League (NFL) collects and shares certain personal information. However, to respect user privacy, the NFL is now offering choices to opt out of certain cookies and targeted advertising.

The NFL acknowledges the importance of user privacy and allows individuals to exercise control over their personal information through toggle options provided on the website. By using the toggle options, users can choose to opt out of cookies, including targeting cookies that may result in the "sale" or "sharing" of personal information under United States laws.

Opting out does not mean that users will no longer see ads; rather, the ads may be less relevant to their preferences. Users are free to re-enable optional cookies at any time using the cookie preference center.

The NFL emphasizes that certain cookies are necessary for the website to function properly and cannot be switched off. These cookies are used for services such as setting privacy preferences, logging in, and filling in forms. Blocking or alerting these cookies may impact the functionality of certain parts of the site.

Additionally, the NFL uses cookies to count visits and analyze traffic, which helps improve the performance of the website. It enables the league to identify popular and less popular pages and understand visitor navigation. If users choose to decline these cookies, the NFL will be unable to monitor the site's performance or track their visits.

Enhanced functionality and personalization on the website are facilitated by cookies set by the NFL or third-party providers. If users opt out of these cookies, some or all of these services may not work properly.

Under certain state laws in the United States, the "sale" or "sharing" of personal information can include allowing third parties to access specific information for various purposes, including targeted advertising. To offer individuals the opportunity to opt out of this data sharing, the NFL provides a toggle option. However, it is important to note that opting out of data sharing does not prevent users from seeing ads; rather, the ads may be less tailored to their preferences. These ads may be based on historical information or information obtained from other sources.

Users should be aware that they need to renew their opt-out choice every time they clear cookies or use a new browser or device. It's worth mentioning that this opt-out option specifically applies to online data collected through cookies. For individuals who wish to communicate their opt-out choices for other types of data sharing, an offline data privacy request can be submitted through the "Your Privacy Choices" link located in the footer of the NFL's homepage.

The NFL aims to strike a balance between delivering personalized content and respecting user privacy. By providing options to opt out of certain data collection and targeted advertising, the NFL gives users more control over their personal information.