EA Sports College Football Introduces Innovative Royalty Model Based on User Engagement Metrics

https://icaro.icaromediagroup.com/system/images/photos/16539816/original/open-uri20250607-18-16a4vm?1749332915
ICARO Media Group
News
07/06/2025 21h45

**EA Sports College Football Unveils New Royalty Structure Based on User Engagement**

In a shift from the previous system, the upcoming EA Sports College Football 26 has introduced a novel way to compensate schools when the game launches in July. Instead of the earlier method that categorized schools into tiers based on a decade of AP poll results, the new payout structure will allocate royalties according to the amount of time users spend playing as various teams.

Documents released by cllct reveal that CLC Learfield will play a key role in this new distribution method, representing a significant departure from the previous approach. Historically, linking game sales to specific schools was deemed difficult, but the updated system aims to resolve this by focusing on engagement metrics.

Under this new structure, a hypothetical scenario provided by cllct demonstrated that if the total royalty pool amounts to $5 million and 700 million games are played overall, a school attracting 7 million plays would receive 1% of the total royalties. This translates to a $50,000 payout for that institution.

A document from CLC Learfield explains, "For each CFB product released by EA SPORTS, we will provide a percentage for each institution based on the games played for that institution as a percentage of the total games played across all institutions." This percentage will then determine the final royalty allocation for each school.

The switch aims to better reward schools based on their popularity within the game, offering a more dynamic and potentially equitable distribution of the considerable revenue generated by EA Sports College Football.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

Related