In the midst of the 2023 NFL season, discussions surrounding music sensation Taylor Swift and her alleged relationship with Kansas City Chiefs' tight end Travis Kelce dominated headlines. Swift was often spotted at Kelce's games, leading to increased media focus on her presence. As the NFL released its schedule for the 2024 season this week, questions arose regarding how much the league had taken Swift into account during the process.

Speculations regarding Swift's impact on the scheduling reached new heights when Dan Patrick claimed on The Dan Patrick Show that Swift's concerts in Toronto influenced the Chiefs' game in Buffalo. However, during a discussion on FanDuel TV's Up and Adams, NFL director of broadcasting Charlotte Caray clarified that her earlier comments were strictly related to Swift's tour dates in NFL stadiums, excluding her show in Toronto.

The issue was further addressed during a NFL conference call with executive vice president of media distribution, Hans Schroeder, and vice president of broadcast planning, Michael North. Responding to a query from Ben Volin of The Boston Globe, North confirmed that the NFL had indeed considered Swift's tour dates in NFL stadiums, mentioning Miami, New Orleans, and Indianapolis as examples. However, he categorically dismissed the notion that her Toronto concert influenced the Chiefs-Bills scheduling, asserting that it had not even registered on their radar.

While North acknowledged the Chiefs' significance as defending Super Bowl champions, he also revealed that some of their games had been manually assigned, veering away from the automated calculations. "They're a Cowboys-level asset right now," North stated, emphasizing the league's priorities in accommodating the Chiefs' games. He mentioned allocated games to various networks, including NBC, ESPN, Fox, and Amazon, highlighting the demand for Kansas City's matchups.

The fact that the NFL explicitly denied considering Swift's Toronto dates in relation to the Chiefs-Bills game contradicted claims made by commentators such as Patrick. It also shed light on the deliberate withholding of Chiefs' games for premium scheduling assignments.

As fans eagerly await the 2024 NFL season, the league's stance on its scheduling process brings clarity to the role Taylor Swift's concerts played. The Chiefs' popularity as Super Bowl champions and the infamous Swift-Kelce storyline continue to captivate audiences, ensuring a highly anticipated season ahead.

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