The changes aim to provide users with a more relevant online experience while respecting their privacy preferences.

According to the updated Privacy Policy, residents of states listed in the 'Your Rights' section of NBCUniversal's Privacy Policy have the option to submit a form to opt-out of selling, sharing, or processing personal information for targeted advertising activities. This includes data such as names, email addresses, and other associated personal information.

To initiate the opt-out process, users in these states can switch the "Allow Sale of My Personal Info or Sharing/Processing for Targeted Ads" toggle under Manage Preferences to the OFF position. By doing so, users can ensure their personal information is not used for targeted advertising purposes on the NBCUniversal platforms.

It is important to note that these choices related to cookies and device identifiers are specific to the brand's website or app on the browser or device being used. Users must make their Manage Preference choices on each site or app on each browser or device they use to access NBCUniversal services. Additionally, if cookies are cleared, users will need to renew their choices.

Residents of other locations not covered within the 'Your Rights' section of NBCUniversal's Privacy Policy will not be subject to these choices, even if they toggle the button off. However, NBCUniversal assures all users that even if the opt-out is activated, ads will still be displayed, albeit potentially less relevant or based solely on first-party information.

The updates also mention that users can adjust their precise geolocation permissions for NBCUniversal's mobile apps within their mobile device settings.

It is worth noting that certain cookies mentioned in the Privacy Policy are essential for service functionality, including security and fraud prevention, as well as enabling purchasing capabilities. While users have the option to block these cookies through browser settings, doing so may affect the proper functioning of some parts of the NBCUniversal site.

By providing these opt-out choices and clarifying the usage of personal information for targeted advertising, NBCUniversal aims to empower users to have more control over their privacy and the ads they see while engaging with its platforms.

In conclusion, the recent Privacy Policy updates by NBCUniversal offer residents of specific states the opportunity to opt-out of data sharing and targeted advertising. By following the outlined steps, users can ensure their personal information is not used for these purposes.