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NBCUniversal has introduced measures to enhance user control over personal data used for targeted advertising. Echoing the company's commitment to privacy, users now have the ability to opt out of practices that might be considered "selling" or "sharing/processing" of their personal information. These measures are in line with the regulations outlined in several states' privacy laws, as detailed in NBCUniversal's Privacy Policy.

For residents of specific states mentioned under the 'Your Rights' section of the Privacy Policy, there is a clear path to opt out of the sale or sharing of their personal data. This can be achieved by toggling the switch to off (grey color) and clicking "Confirm My Choice" on the brand's website or app on the specific browser or device in use. It is pertinent to note that this choice is brand-specific and must be repeated for each browser and device used to access NBCUniversal's services. Additionally, users need to renew this preference if they clear their cookies.

Even if users opt-out, they will still encounter advertisements; however, these may be less relevant, drawing only on NBCUniversal’s first-party data about them. For individuals outside the states listed in the 'Your Rights' section, this choice will not have any effect, even if they switch the toggle off.

Users who wish to stop the use of their email and associated personal information for targeted ads are directed to complete the provided Opt-Out Form. Detailed instructions are available under the Cookie Notice, which can be accessed through the Privacy Policy in the menu settings page. NBCUniversal also clarifies that users can modify their geolocation permissions for mobile apps through their device settings, further enhancing control over their personal data.

By simplifying the opt-out process, NBCUniversal reinforces its dedication to user privacy and tailored online experiences, adapting to various legal standards while respecting customer preferences.