McDonald's Allocates $100 Million Recovery Plan After E. Coli Outbreak Linked to Onions
ICARO Media Group
### McDonald's Invests $100 Million to Recover from E. Coli Outbreak Linked to Onions
McDonald's is committing $100 million in an effort to attract customers back to its outlets following an E. coli outbreak associated with the onions on its Quarter Pounder hamburgers. A substantial portion of this investment, $65 million, is earmarked for the franchises most severely impacted, according to the company.
The U.S. Centers for Disease Control and Prevention identified slivered onions on Quarter Pounders as the probable source of the E. coli contamination. Consequently, Taylor Farms, a supplier based in California, issued a recall of the potentially affected onions.
In a statement, the Food and Drug Administration noted that there doesn't seem to be an ongoing food safety risk at McDonald's restaurants concerning this outbreak. However, the incident negatively affected the company's sales, and Quarter Pounders were removed from menus in multiple states at the onset of the outbreak.
During this crisis, McDonald's had to find an alternative supplier for the 900 restaurants that had paused serving Quarter Pounders with onions. In the past week, the fast-food giant has resumed the nationwide sale of Quarter Pounders with slivered onions.