Lowe's Lowers Profit and Sales Forecasts Amid Home Improvement Demand Concerns

https://icaro.icaromediagroup.com/system/images/photos/16327243/original/open-uri20240820-18-jww8he?1724191418
ICARO Media Group
News
20/08/2024 21h40

Lowe's, the renowned home improvement retailer, has revised its annual profit and sales forecasts, aligning with the worries expressed by its larger competitor, Home Depot. Both companies share concerns about the slim chances of a recovery in home improvement demand for the current year. This hesitation stems from the Federal Reserve's decision to maintain high interest rates, as the inflation rate has not shown sufficient signs of easing. Consequently, the rates have impacted home sales, leading to a decrease in demand for expensive renovation projects.

During a recent post-earnings call, Lowe's CEO, Marvin Ellison, spoke about the significant implications faced by the company due to the higher current mortgage rates. Ellison highlighted that people are not moving as frequently as they typically would, which has had a notable impact on sales. As a result, Lowe's now projects a 3.5% to 4% decline in comparable sales for the entire year. The retailer has also adjusted its earnings per share forecast to approximately $11.70 to $11.90, down from the previously estimated range of $12.00 to $12.30.

Home Depot, Lowe's main competitor, also recently announced a decrease in its annual profit forecast. Furthermore, Home Depot expects a larger drop in annual comparable sales. The slowdown experienced by both companies can partially be attributed to unusually warm weather, which negatively affected sales during the typically strong spring season. Consumers, hesitant to undertake expensive lawn and garden projects, postponed their plans amidst the challenging market conditions.

Another factor contributing to the decline in demand for home improvement projects is the tepid interest in do-it-yourself (DIY) tasks, which make up more than half of Lowe's sales. In the second quarter, Lowe's saw a 5.1% drop in comparable sales, wider than analysts' expectations of a 4.11% decrease. Efforts made by Lowe's to focus on engaging with professional contractors and property managers have not fully offset the weak demand from individual customers seeking plumbing, kitchen cabinets, and roofing services.

Lowe's shares experienced a slight decline in a volatile trading session following the announcement. However, the company did manage to surpass analysts' estimates for adjusted earnings per share. This achievement can be attributed to cost control measures and gains in Lowe's Pro business.

Analyst Joseph Feldman from Telsey Advisory Group acknowledged that Lowe's has been effectively managing its gross margin and controlling costs, surpassing initial expectations. However, he warned that lower sales in the second half of the year could pose additional challenges for the company.

Despite facing headwinds in the home improvement market, Lowe's remains focused on navigating the evolving landscape while continuing its efforts to attract professional contractors and property managers. The company's ability to adapt and innovate will be crucial in overcoming the current obstacles and driving growth in the coming months.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

Related