Inter Miami, the MLS team with a star-studded roster featuring Lionel Messi and other former Barcelona stars, has revealed its new title sponsor, Chase Stadium, in a partnership with JP Morgan Chase. The move comes as the team prepares for the 2024 season opener amid high expectations surrounding the acquisition of Messi. The stadium naming rights were strategically renewed as part of a commercial plan to attract Messi to South Florida, highlighting owner Jorge Mas' efforts in securing the global soccer icon.

Xavier Asensi, Inter Miami's chief business officer, indicated that preparations were made to maximize opportunities surrounding Messi's arrival, including sponsorships with incentives tied to players with multiple Ballon d'Or awards. Commercial successes such as securing a new jersey sponsor and a global tour have been attributed to Messi's commercial appeal. Despite criticisms over mixed results in their preseason tour, Inter Miami's revenue surpasses that of major clubs like Manchester United and Real Madrid.

Inter Miami's valuation has seen a significant increase, reaching over $1 billion in recent assessments, signaling the club's substantial growth. With Messi's presence contributing to an upward trajectory in revenue, the club anticipates earnings exceeding $200 million in 2024. Asensi envisions leveraging Messi's global stature to capitalize on upcoming soccer events in the U.S., including the 2024 Copa America, 2025 Club World Cup, and 2026 World Cup.

The strategic commercial approach adopted by Inter Miami mirrors past successful models, such as the Galaxy's initiatives with David Beckham. Messi's partnership with Apple, alongside international tours and increased visibility, not only benefit the club but also propel MLS into a new era of growth. The global impact of Messi's affiliation with Inter Miami fosters a positive influence on ticket sales and league-wide exposure.

Moving forward, Inter Miami aims to harness Messi's unparalleled star power to further elevate the club's brand globally, aligning with a broader strategy to capitalize on soccer's increasing popularity in the U.S. and the lineup of prestigious upcoming international tournaments.