Google Expands Cloud Computing Offerings with New AI Chip Partnerships

ICARO Media Group
News
09/04/2024 19h28

At Alphabet's Google Cloud Next event, exciting announcements were made regarding artificial intelligence (AI) partnerships and products that have the potential to give a significant boost to Google stock. One notable development was the introduction of a custom AI chip, utilizing Arm Holding's semiconductor architecture, which will be made available to cloud customers. The event, which runs from April 9 to April 11, also saw Google unveiling a new "A3 Mega" AI processor utilizing Nvidia's H100 technology.

In addition to leveraging external partnerships, Google is also expanding its in-house AI chip development efforts. Thomas Kurian, Google's cloud chief executive, announced the company's first custom AI chip using Arm's AI architecture. Known as the Google Axion, this Arm-based device is specifically designed for high-performance internet data centers. The custom AI chip is projected to be released in late 2024 and will not be sold directly to customers. Instead, businesses will have the option to rent and use the chips through Google's cloud services.

It is worth noting that Google has been actively developing its Tensor processing unit chips since 2015, having produced five generations of the technology so far. However, the company has refrained from selling these Tensor devices directly to external customers.

Notably, Google, along with Arm, Qualcomm, Intel, and Samsung, are part of a newly formed tech group called the Unified Acceleration Foundation. Aimed at providing an alternative to Nvidia's AI software development platform, this collaborative effort emphasizes the growing interest in AI advancements and the desire to diversify the options available in the market.

Google's stock demonstrated positive growth during midday trading, rising by 0.8% to reach 156.20. However, shares in Arm initially rose but later experienced a slight decline of 1.7% to nearly 127. Simultaneously, Nvidia stock retreated by 2.7% to 847.75.

During the event, Thomas Kurian also highlighted new and expanded partnerships with prominent companies such as Bayer, Cintas, Discover Financial, IHG Hotels & Resorts, Mercedes-Benz, Palo Alto Networks, Verizon Communications, advertising firm WPP, and more. Additionally, it was announced that Walmart, Ford, Deloitte, and Wayfair are expected to participate in the event as well, further demonstrating the significant interest in Google's cloud computing offerings.

Furthermore, Google aims to capitalize on the emerging field of generative AI by licensing its Gemini large language model to enterprises and governments globally. This move is in line with the trend of tech companies racing to build training models that leverage proprietary company data.

In a separate development, Palo Alto Networks, a leading cybersecurity firm, expanded its cloud computing alliance with Google Cloud. Palo Alto Networks announced a significant multiyear commitment and named Google Cloud its AI and infrastructure provider of choice. The company's strategic changes, including the appointment of Nikesh Arora, a former top executive at Alphabet, as its CEO in 2018, have contributed to its expansion beyond network security into endpoint security and vulnerability management.

With Google's first-quarter earnings due in late April, expectations are high, especially considering that in the previous quarter, the company reported a nearly 26% increase in cloud-computing revenue, surpassing estimates at $9.19 billion. Google's cloud-computing business has been experiencing steady growth, posting a 22% increase in the September quarter.

As we observe the competitive landscape, it is worth noting that Microsoft's generative AI partnership with startup OpenAI has provided a notable boost to its cloud computing business. Meanwhile, Amazon Web Services, a division of Amazon.com, remains the leading provider of cloud services.

Overall, Google's expansion in the cloud computing market, through enhanced AI chip capabilities and strategic partnerships, indicates its determination to compete head-on with industry giants while offering unique and innovative solutions to its customers. With its stock price having advanced nearly 11% in 2024, it seems like Google is poised for even greater success in the years to come.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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