As the 2024 NFL season approaches, fantasy football enthusiasts are eagerly examining player performances and potential breakout stars for their draft strategies. Let’s take a closer look at some notable players and their prospects for the upcoming season based on their ADP (Average Draft Position) and previous statistics.

1. Sutton's Impressive Touchdown Record

Wide receiver Sutton had an exceptional 2023 season, recording 10 touchdowns, the fourth-most in the NFL. These touchdowns accounted for over 40% of his career total, highlighting his increased productivity compared to previous years. However, despite his high touchdown rate, Sutton finished as the WR35 in fantasy football, averaging 10 half-point PPR fantasy points per game. With quarterback Bo Nix taking over, it remains to be seen if Troy Franklin will replace Sutton as the No. 1 wide receiver.

2. Kelce's Slightly Underwhelming Performance

Travis Kelce, the Kansas City Chiefs' tight end, was the TE1 in terms of points per game last season. However, fantasy players expected more from Kelce, as he averaged 11.5 half-point PPR fantasy points per game, his lowest mark since 2016. Kelce's streak of seven consecutive seasons with over 1,000 receiving yards also came to an end. The Chiefs might reduce his snap count to preserve him for the playoffs, given their offseason additions at wide receiver.

3. Bowers' Draft Position Impacted by Raiders' Team Dynamics

Brock Bowers, highly regarded by fantasy players before the NFL Draft, saw his redraft value decline after being drafted by the Las Vegas Raiders. The Raiders heavily relied on Davante Adams and Jakobi Meyers, who accounted for nearly 53% of the team's target share last season. Additionally, Bowers faces competition at the tight end position from Michael Mayer. Head coach Antonio Pierce intends to establish a run-heavy offense. While Bowers possesses immense talent, he may need to wait for consistent fantasy value.

4. Johnston's Challenging Rookie Season

Quentin Johnston had a tough rookie season, finishing as the WR75 and averaging only 4.4 half-point PPR fantasy points per game. Despite Keenan Allen and Mike Williams missing significant playing time, Johnston struggled to make an impact. The Chargers, under the leadership of coaches Jim Harbaugh and Greg Roman, are expected to focus on establishing a run-first offense. Moreover, the drafting of Ladd McConkey further diminishes the likelihood of a breakout season for Johnston.

5. McLaughlin's Promising Potential

Denver Broncos' running back Jaleel McLaughlin could be a noteworthy sleeper pick. As a rookie, McLaughlin impressed, averaging 11.8 fantasy points per game and showcasing a strong yards per rushing attempt average. He ranked 12th in explosive run rate among running backs with a minimum of 75 rushing attempts, highlighting his playmaking ability. If given a significant workload, McLaughlin could potentially become the Broncos' version of Alvin Kamara.

6. Rice's Suspension Looms Over Potential

Rashee Rice, a rising star, faces potential suspension due to off-the-field incidents. Consequently, his ADP could fluctuate depending on the length of the suspension. Rice showcased his potential towards the end of his rookie year, ranking as the WR6 from Week 12 through Week 17. With the Chiefs adding Marquise Brown and Xavier Worthy as downfield threats, Rice could benefit from more favorable opportunities in the middle of the field.

7. White and Edwards Offer Upside for Running Backs

Zamir White emerged as a reliable option for the Las Vegas Raiders during Josh Jacobs' absence, averaging 14.1 fantasy points per game. He displayed strong yards after contact per rushing attempt and consistent performances with 20 or more touches. Considered a must-have running back, White possesses the potential for solid production.

Gus Edwards, the Los Angeles Chargers' running back, had an impressive 2023 season, finishing as the RB20 and recording 13 rushing touchdowns. Although he had limited involvement in the passing game, Edwards excelled as a touchdown machine. With little competition in the Chargers' backfield, he is expected to be a focal point in the team's offense.

As the fantasy football season approaches, the performances and potential of these players should be carefully evaluated. Fantasy players must consider the dynamics of their respective teams, off-the-field issues, and the expected roles of these individuals. Making informed decisions in the draft can prove crucial in securing success throughout the upcoming season.