In an ongoing battle with tech giant Apple, Fortnite developer Epic Games has turned to the European Commission for assistance after facing rejection in bringing its game store to the European Union (EU), according to a statement released on the company's X/Twitter account.

Epic Games revealed that Apple had twice rejected the notarization submission of its Epic Games Store, citing similarities between the "Install" and "In-app purchases" buttons of Epic's store and Apple's "Get" and "In-App Purchases" labels. The game developer argues that Apple's rejection is arbitrary, obstructive, and in violation of the Digital Markets Act (DMA), emphasizing that they are following standard conventions to ensure user-friendliness.

"We've shared our concerns with the European Commission regarding Apple's obstructive actions," Epic Games stated in the X/Twitter thread. Despite the setbacks, Epic Games remains prepared to launch the Epic Games Store and bring Fortnite back to iOS in the EU within the next few months, provided there are no further impediments from Apple.

The battle between Epic Games and Apple has been ongoing, with the core issue revolving around the 30% commission that Apple charges for in-app purchases. The high-profile antitrust trial, which took place in 2021, brought their legal dispute into the spotlight. The EU's Digital Markets Act has been a key factor allowing third-party companies to launch their own storefronts on the App Store.

This recent development highlights Epic Games' determination to navigate the landscape of regulations set forth by the DMA. The company's case could serve as one of the first tests of how major companies, including Apple, adapt to the new regulations. In March, EU regulators opened an investigation into Apple, Google, and Meta for possible non-compliance with the DMA policies. It was later announced in June that Apple would be the first company to face charges regarding DMA violations.

Apple has now informed Epic Games that it has approved the Epic Sweden AB Marketplace app and requested that the appearance similarity issue be addressed in a future submission. The approval suggests a potential resolution to the dispute between the two entities.

As this saga continues, all eyes will be on the European Commission to see how they respond to Epic Games' concerns and to observe how Apple and other major companies navigate the regulatory landscape set by the DMA.