Enhanced Privacy Controls for Online Users: Navigating Data Usage and Targeted Advertising

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ICARO Media Group
News
11/11/2024 22h46

### New Privacy Measures Introduced for Online Users

Recent updates made to essential cookies have seen these digital tools become indispensable for the operation of various online services. These cookies, set in response to user actions like setting privacy preferences, logging into accounts, searching, and completing forms, cannot be turned off without impacting site functionality. Users still retain the option to adjust their browser settings to block or receive alerts about these cookies; however, this could result in parts of the website not working as intended.

In a noteworthy development, personal information might be utilized to support targeted advertising, selling, or sharing in compliance with applicable privacy laws. This practice could potentially lead to third parties gaining access to users' personal data. Users have the option to opt out of these practices by adjusting the provided toggle to the left, which aligns with legal requirements. Opting out is specific to each digital property, meaning that preferences must be set individually when accessing different websites within the Walt Disney Family of Companies. Furthermore, should users clear cookies in their browser or switch to another browser or device, they would need to reapply their opt-out settings on each property.

In addition to the toggle feature, users can also fill out an opt-out form, potentially allowing for broader enforcement of their preferences across various digital properties. Enabling universal tools such as the Global Privacy Control (GPC) can help automate the communication of opt-out preferences. Noteworthy is that opting out primarily affects the future processing of data, and users might still encounter advertisements based on data collected before their opt-out. Additionally, they can exercise the right to prevent certain third parties from selling and sharing their personal data separately, by using the IAB opt-out list or other online tools available to limit interest-based advertising or tracking.

For a more comprehensive understanding and to exercise opt-out rights, users are encouraged to explore the "Do Not Sell or Share My Personal Information" and "Targeted Advertising" Opt-Out Rights sections.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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