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The American Film Market's (AFM) decision to relocate its 2024 event from Los Angeles to the Palms Hotel and Casino in Las Vegas has been met with a wave of complaints from attendees. Despite the expectation that the new venue would offer improved facilities and accessibility, the feedback has largely veered towards frustration and dissatisfaction.

Numerous attendees have expressed their grievances about the experience in Las Vegas. Complaints have ranged from long waits at the hotel's bank of elevators, which caused buyers to miss meetings, to limited dining options within the Palms. The atmosphere of the casino, laden with noise and smoke, was also a point of contention, particularly given its distance from the vibrant Las Vegas Strip. "I've had to wait 20 minutes multiple times just to get into the elevator. The food at the Palms is awful and the general mood is very low," noted one seasoned buyer.

Some industry professionals were particularly harsh in their assessments, with one veteran buyer labeling the venue "a calamity" and a "major mistake." Another international executive described the venue's vibe as negative, with the overall sentiment among attendees being one of dissatisfaction. Although some praised the convenience of the screening rooms, the overall experience at the Palms has been marred by what many described as "soulless" consumerism.

On the other hand, there were a few positive remarks. One international executive appreciated the modern and comfortable screening rooms and the proximity of various event spaces. However, this praise was tempered by criticism of the less conducive environment for networking due to the loud casino and inadequate elevator service.

IFTA board chair Clay Epstein and CEO Jean Prewitt defended the decision to move the event to Las Vegas, stating that the Palms was selected after an exhaustive search for a suitable venue in several cities. The Palms met key criteria, including the necessary screening rooms and the willingness to convert hotel rooms into offices. Epstein mentioned that the decision was driven by factors such as accessibility, price, and available facilities, despite acknowledging the negative feedback from some attendees.

The organizers remain open to reevaluating the venue for future events. Epstein indicated that a change would be considered if it better served the community and the industry's needs. The primary concern, according to Epstein, is to ensure that the event is beneficial for all stakeholders involved, whether that means staying in Las Vegas or exploring other options.

In conclusion, while some business was successfully conducted and a few participants found positives in the new venue, the overarching sentiment has been one of dissatisfaction. Many attendees felt that the relocation to Las Vegas did not meet their needs, with calls for a return to Los Angeles being prominent among the feedback. The IFTA's commitment to considering all attendee feedback will be crucial as they plan for future iterations of the American Film Market.