In preparation for its busy "burrito season," fast-casual restaurant chain Chipotle has announced plans to hire over 110,000 employees. As part of its recruitment efforts, the Orange County-based company aims to attract more Gen Z workers by offering a range of benefits including credit-building assistance and access to mental health resources.

Chipotle's new employee benefits package includes access to SoFi's educational financial wellness program, which aims to provide resources and support for employees to manage their finances effectively. Eligible employees will also have the opportunity to save for retirement while making student loan payments, with the added incentive of a 401(k) match of up to 4% of their salary.

Recognizing the financial challenges faced by Gen Z, Chipotle is also addressing credit card debt and financial literacy within the demographic. The company is introducing a Visa card in collaboration with Cred.ai, which allows employees to make purchases and build credit without incurring fees or interest charges.

Furthermore, in response to reports from Credit Karma and Intuit, which highlight Gen Z's lack of confidence in managing their money, Chipotle aims to provide additional support. The company will offer mental health resources to eligible employees, recognizing the importance of addressing the unique challenges faced by this generation.

With over 73% of its restaurant employees belonging to Gen Z, Chipotle's focus on catering to the needs of this demographic is crucial. By understanding the financial struggles faced by Gen Z, the company hopes to attract and retain talented employees during its busiest season.

Apart from its efforts to attract Gen Z workers, Chipotle has also revealed plans to expand its reach globally. The company is set to open restaurants in the Middle East in 2024, further adding to its growing footprint.

As Chipotle continues to evolve its employee benefits program, it aims to create a supportive work environment that not only attracts but also nurtures the talent it seeks. With its commitment to financial well-being and mental health support, the company hopes to stand out among its competitors and become an employer of choice for Gen Z job seekers.

As "burrito season" approaches, Chipotle's initiatives demonstrate its ongoing commitment to not only providing delicious food but also empowering and supporting its workforce.