California Residents Exercise Opt-Out Rights for Sale and Sharing of Personal Data
ICARO Media Group
In a move to protect their privacy, California residents are taking advantage of their opt-out rights regarding the sale and sharing of personal data. This comes in response to the information provided by various companies, including subsidiaries, affiliates, advertising partners, ad networks, marketing partners, and list rental services.
According to the California Privacy Notice and the Other U.S. States Rights Notice, which are available for residents of other states, personal information and data are being sold and/or shared with third parties. These advertising partners then utilize the information to customize and deliver ads on their own website or app, as well as tailor ads when users visit other sites or apps.
Moreover, these subsidiaries, affiliates, and other third-party partners also have access to and may further share the collected data for their own purposes, as stated in the Privacy Notice provided by the companies.
To address these concerns, the California Privacy Rights Act and certain U.S. state laws grant residents the right to opt-out of the sale and/or sharing of their personal data with third parties and the processing of their data for targeted advertising purposes. To exercise this right, individuals can indicate their preference through the "Do Not Sell or Share My Personal Information/Opt-Out" link provided or call the designated helpline.
In addition, the companies acknowledge the Global Privacy Control as an appropriate opt-out right in specific jurisdictions. Users can set the Global Privacy Control at the browser level for browsers like Mozilla's Firefox and Brave, while other browsers such as Chrome or Safari require the download of a browser extension to use this setting. It's important to note that this setting is browser specific and needs to be enabled on each browser or device, unless the browser already enables the Global Privacy Control by default.
Regarding the use of cookies, certain cookies are necessary for the website to function and cannot be switched off. These cookies, which do not store personally identifiable information, are vital for actions made by users such as setting privacy preferences, logging in, or filling in forms.
To ensure their personal information is not sold or shared, internet and mobile users who do not wish to see their data transferred to advertising networks and social media platforms can click on the "Do Not Sell or Share My Personal Information/Opt-Out" button. However, even after making this request, users may still encounter advertising, and the companies may continue to share personal information with their service providers for informational purposes.
For a more personalized online experience, functionality cookies collect information about users' preferences, such as language preference, username, or location. Additionally, these cookies may collect unique identifiers assigned to internet-enabled devices, traffic information, or geolocation data for devices like mobiles or tablets. Although these cookies are used to improve user experience, allowing them also enables advertising partners to build profiles based on users' interests for targeted advertising on other sites.
Furthermore, cookies that count visits and analyze traffic sources help measure and enhance the performance of the website. The aggregated data collected through these cookies provides insight into popular and less popular pages and visitor patterns on the site.
Lastly, the website utilizes cookies that enable enhanced functionality and personalization. Whether set by the website or third-party providers, these cookies may affect services added to the pages. Users who do not allow these cookies may experience decreased functionality or proper functioning of certain services.
As California residents exercise their opt-out rights to protect their personal data, it remains crucial for individuals from other states to familiarize themselves with their respective privacy rights and options.