NFL Announces Plans to Expand into Brazil with Regular-Season Game in 2024
ICARO Media Group
IRVING, Texas - The NFL continues its global expansion as it announced on Wednesday at the owners meetings in the Dallas area that it will be playing a regular-season game in Brazil in 2024. This historic event marks the league's first game in South America and is part of the NFL's rapidly growing international plan.
The game will take place at the renowned Arena Corinthians in Sao Paolo, Brazil. With a capacity of nearly 50,000, the stadium has previously hosted major sporting events such as the 2014 World Cup and the 2016 Olympics, making it an ideal venue for this exciting NFL showdown.
This announcement follows the NFL's successful debut of its regular-season games in Frankfurt, Germany earlier this year, with three more games scheduled in London. In 2024, the league plans to have a total of five international games, including three in London, one in Germany, and now, one in Brazil.
The NFL's strategy to build fan growth internationally began two years ago during the owners meetings in December, when the league assigned home marketing rights to teams in various countries. As part of this initiative, the Miami team has been granted exclusive marketing rights in Brazil, further solidifying their presence in the country and paving the way for this upcoming game.
"Bringing the NFL to new continents, countries, and cities around the world is a critical element of our plan to continue to grow the game globally," said Commissioner Roger Goodell, highlighting the league's commitment to expanding its reach and engaging with fans across the globe.
The NFL's decision to venture into Brazil not only demonstrates the immense popularity and growing interest in American football but also provides an exciting opportunity for Brazilian fans to experience the thrill of a live NFL game. With the nation's passion for sports and previous success in hosting major international events, Brazil is set to serve as an incredible host for this historic game in 2024.
As the NFL continues to make bold strides in global expansion, football fans everywhere eagerly anticipate the upcoming games in Brazil, Germany, and London. These international events not only showcase the sport's universal appeal but also foster an increasingly diverse and passionate fan base, affirming the NFL's position as one of the world's most popular sports leagues.