In an unexpected twist, NFL bettors who have been following along with the underdog strategy might find themselves in unfamiliar territory today. Despite typically favoring the under in the market, there is substantial value in placing a bet on Colts' wide receiver Pierce to make a long catch.

As a second-year professional, Pierce has emerged as a key target for the Colts this season, leading the team in downfield targets and catches. Pro Football Focus data reveals that his average depth of target stands at an impressive 15.7 yards, outpacing Indianapolis' other pass catchers.

Moreover, Pierce's involvement in the passing game has been on the rise lately, with 28 targets in his last six games. He has successfully surpassed this benchmark in 8 out of 15 games overall.

The Texans' defense, in particular, has struggled to contain deep passes, currently ranking 25th in FTN Fantasy's DVOA metric. In their last seven games, they have allowed an alarming 15 wide receivers to surpass this line.

While the Texans have boasted a formidable run defense, ranking second in DVOA, the Colts are likely to emphasize a stronger passing game today in order to move the ball efficiently. This could potentially result in more downfield shots to Pierce.

For those looking to make the most out of the Texans vs. Colts matchup, utilizing the FanDuel promo code would be a wise decision. With Pierce's impressive performance this season and the Texans' vulnerability against deep passes, bettors could be in for an exciting game where a big catch from Pierce may prove to be a game-changing moment.