In a recent development, X, the popular social media platform, has reintroduced post headlines on link previews on its web version, with other platforms expected to follow suit. However, the new format comes with a slight twist, causing mixed reactions among users.

Previously, X displayed both the header image, title, and link preview text on its link previews, providing users with valuable context before clicking. However, X owner Elon Musk expressed his dislike for this format, insisting on a more aesthetically pleasing design. Consequently, in October, X removed all text from link previews in-stream, much to the dismay of many users.

Criticism grew, and in November, Elon himself acknowledged the impracticality of this decision and decided to re-add headlines to the link previews. This move aims to facilitate social media managers in composing posts on the app without the need to re-share the headline separately.

The current format of X's link previews now includes a basic headline displayed over the article image, as shown in an example shared by 9 to 5 Google. However, while the new format may have been intended to enhance the in-stream experience, it has received a lukewarm response from users who argue that it diminishes the overall user experience by providing less context.

Despite reservations about the changes, having headlines back on link previews will, undoubtedly, make it more convenient for social media managers to craft engaging posts on X. Users will no longer need to guide their followers to tap on the link for additional information. However, it is worth noting that this new format is still considered a downgrade from the previous link preview option.

Elon Musk has repeatedly advocated for users to post long-form content natively on the app, a strategy that major publications are unlikely to adopt. Thus, the introduction of link headlines serves as a compromise between user convenience and Elon's vision for the platform.

As of now, there is no information regarding the timeline for rolling out the link headlines feature to all users and platforms. X users will have to wait in anticipation for the platform to provide further updates on this topic.

In conclusion, X's recent decision to bring back post headlines on link previews has sparked mixed reactions among users. While the move aims to simplify post composition for social media managers, the new format has received criticism for reducing user context. As the app evolves, it remains to be seen how X will strike a balance between aesthetic preferences and user satisfaction.