In a recent interview with Inverse, Doug Bowser, the head of Nintendo of America, addressed the absence of unions within the company, attributing it to the "high degree of job satisfaction and engagement" among employees. While acknowledging that everyone has the right to form a union, Bowser emphasized Nintendo's focus on creating a work culture that promotes inclusivity, work-life balance, and the company's mission of bringing joy to its audience.

Bowser pointed to the company's impressive retention numbers and low turnover rate as evidence of a content and fulfilled workforce. He expressed confidence in Nintendo's efforts to cultivate a productive and enriching work environment, allowing employees to grow within the company while maintaining a healthy work-life balance. Despite the absence of unions at Nintendo, Bowser assured that the company would respect and support any future decisions regarding unionization.

The gaming industry has witnessed a surge in unionization efforts over the past few years, with numerous high-profile cases of allegations surrounding sexism and harassment. Publishers like Activision Blizzard, Ubisoft, and Riot Games faced considerable backlash and subsequent unionization activities among their employees. Notably, Activision Blizzard employees, along with Blizzard Albany and Raven Software, successfully unionized following widespread complaints.

Although Nintendo has yet to experience unionization, the company has faced accusations of interfering with such efforts in the past. In 2022, a QA contractor claimed they were fired after inquiring about unionization. Nintendo contended that the firing occurred due to the worker disclosing confidential information, but a settlement was reached, resulting in Nintendo being ordered to display notices assuring employees they would not face termination or obstacles in discussing unionization. A similar allegation was made against Nintendo and hiring agency Aston Carter in August 2022.

Contrary to Bowser's assertions of high job satisfaction, reports from last year paint a different picture from the perspective of contract workers at Nintendo. Investigations conducted by IGN and Kotaku revealed alleged mistreatment of contractors, with claims of being treated as second-class compared to full-time colleagues.

As the gaming industry continues to grapple with labor issues and unionization becomes an increasingly prevalent topic, the lack of unions at Nintendo stands out. While Bowser emphasizes the company's focus on fostering a positive work culture, it remains to be seen how the landscape may change in the future as the industry aspires for fair and equitable treatment for all workers.