iPhone 15 Demand Shows Signs of Weakness, JP Morgan Reports

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ICARO Media Group
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23/10/2023 21h53

Apple's iPhone 15 is experiencing a slowdown in demand, according to investment firm JP Morgan. The bank's product availability tracker reveals that delivery lead times for the latest iPhone model have moderated for the fourth consecutive week out of six, indicating a potential decrease in consumer interest.

On average, delivery lead times for the iPhone 15 lineup are now at 11 days, compared to 16 days for the iPhone 14 lineup at a similar time last year and 24 days for the iPhone 13 lineup in 2021. This global trend sees average delivery lead times moderating by about 7 days across all models, with the U.S. experiencing a 10-day moderation on average.

In China, which accounts for 20% of shipments, lead times have moderated by four days on average, while lead times in Europe have decreased by seven days for the new device. Germany specifically saw lead times of 3 days each for the iPhone 15 and 15 Plus, with the Pro and Pro Max having lead times of 17 and 27 days, respectively. In the UK, the iPhone 15 and 15 Plus were available for same-day delivery, while the Pro and Pro Max had lead times of 12 and 26 days, respectively. However, the 15 Pro Max was not available for in-store pick-up in the UK.

JP Morgan's findings align with recent warnings from other Wall Street firms, including Bank of America and UBS, who also observed signs of slowing iPhone 15 model shipments. These reports add to a growing concern that demand for the latest Apple devices may be weakening.

Earlier reports highlighted Chinese e-commerce platforms offering significant discounts on Apple's most recent iPhone model, suggesting efforts to stimulate demand.

In response to this news, shares of Apple (AAPL) experienced a slight increase of 0.3% on Monday, indicating that investors remain cautiously optimistic about the tech giant's performance in the face of potential slowing demand for its flagship product.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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