Honda Unveils Honda Zero EV Series, Promising Lighter and Sleeker Electric Vehicles
ICARO Media Group
In a bid to counter the current trend of "thick, heavy" electric vehicles (EVs), Honda has announced the introduction of its new global electric vehicle series, known as Honda Zero. The automaker aims to offer a lighter and more aerodynamic approach to EV development, starting with its first model, the sleek and sedan-like Saloon, set to debut in North America in 2026.
Alongside the Saloon, Honda also presented the Space-Hub, a boxier van-esque concept that showcases the brand's commitment to lightweight EV design. These concepts are built upon a "thin" vehicle architecture with a low floor, emphasizing enhanced aerodynamics.
The development of the Honda Zero EV series is guided by three principles: "thin," "light," and "wise." Honda plans to employ a start-from-scratch engineering approach for the lineup, featuring a new H-mark logo exclusively designed for its next-generation EVs.
Honda's strategy for achieving weightlessness in its upcoming EVs is yet to be revealed. While many EVs entering the U.S. market this year lean towards bigger and heavier SUVs and trucks, Honda aims to provide an alternative, especially for smaller, slimmer, and more lightweight vehicles.
It is worth noting that Honda has also partnered with Sony for the design and development of Sony's Afeela electric car, set to arrive in the North American market by 2026. However, the connection between the Afeela and the Honda Zero lineup remains undisclosed.
The Saloon boasts a sloping fastback design with unique rectangular lights reminiscent of a vintage Black & Decker Dustbuster. Its low profile suggests a sporty performance inspired by Formula 1 racing. Inside, the minimalist cabin features Tron-like lighting accents, a central display, and pixelated wheel covers that create a captivating visual ambiance.
On the other hand, the Space-Hub resembles a minivan with minimal overhangs and a rear light design similar to Rivian's electric delivery vans for Amazon. It also comes with a panoramic moonroof that curves over the side, creating a greenhouse-like effect. The interior boasts two bench seats facing each other, hinting at possible future applications in autonomous shuttle services. As there is no rear window, drivers may need to rely on cameras for rear visibility.
While specific specifications remain undisclosed, Honda announces that these future EVs will offer partial and full autonomous capabilities, depending on the configuration. A promotional video showcases a retractable steering wheel that emerges from the dashboard, allowing customers to switch between human and robot driving modes.
The advanced driver-assist features will be based on Honda's Sensing platform, initially introduced in the Honda Legend in Japan last year. Honda Sensing offers a Level 2 system, requiring drivers to remain attentive and legally responsible for the vehicle's operation. From the mid-2020s, the company plans to introduce hands-free driving on expressways and surface streets, extending to more affordable models.
When it comes to performance, the Honda Zero series draws inspiration from the automaker's Formula 1 racing experience, incorporating performance-enhancing designs. Additionally, Honda aims to optimize battery efficiency through the use of e-Axles, a system consisting of a motor, inverter, and gearbox that converts electric power into energy for driving.
Honda, like several other automakers, plans to integrate more AI-powered features in its future vehicle lineup. These features will gather data on driver preferences to offer a personalized experience, as well as provide location-based route suggestions.
Honda's current global EV offerings have been limited, featuring the Honda e city car, available only in Europe and Asia and set to be discontinued this year. The upcoming Prologue SUV and the Acura ZDX from Honda's performance brand are poised to expand the EV lineup. Overall, Honda aims to introduce 30 new EV models by 2030, selling 2 million units. The company also has a goal of achieving 100 percent zero-emission vehicle sales by 2040 and carbon neutrality across all products and corporate activities by 2050.
While Honda has faced setbacks, such as canceling its affordable EV plans with General Motors and the suspension of public operations by GM's autonomous unit, Cruise, following a pedestrian injury caused by one of its driverless vehicles, the upcoming Prologue SUV signifies Honda's significant push into selling electric vehicles in North America.
These new Honda Zero series vehicles are designed to turn heads, showcasing a futuristic and distinctive aesthetic that sets them apart from traditional Honda models like the CRV and Pilot. With a focus on lightweight design, aerodynamics, and advanced technology, Honda aims to carve out its niche in the competitive global EV market.