In a recent development, HMD Global, the company behind Nokia Android phones, has officially denied the reports of the Nokia brand coming to an end. Contrary to earlier rumors, the company confirmed that Nokia phones will continue to be available in the market, with plans to release new models in the near future.

Speculation arose when HMD Global started rebranding the Nokia Mobile website to HMD, leading many to believe that the Nokia brand was being phased out. However, in a statement, the company clarified that the name change was part of a broader multi-brand strategy.

"We're introducing a fresh new multi-brand strategy," stated HMD Global. The company emphasized that this change is more than just a new name and that Nokia phones will remain a core focus for them. HMD Global assured consumers that they can look forward to the launch of more sustainable and affordable Nokia phones later this year and beyond.

The decision to rebrand and introduce HMD-branded phones is an indication of HMD Global's growth and expansion beyond being solely a Nokia brand licensee. While the Nokia brand carries significant nostalgia value in the market, HMD Global aims to establish itself as a distinct entity and successfully promote its own brand name.

The new direction taken by HMD Global poses a challenge for the company as it navigates the market with two separate brands. However, with a proactive approach and a focus on innovation, HMD Global aims to ensure the Nokia brand lives on for years to come.

As the tech landscape evolves, HMD Global recognizes the need to adapt and stay competitive. The company's commitment to delivering quality, affordable smartphones remains steadfast, now encompassing both the Nokia and HMD brands.

Only time will tell how this brand strategy shift will pan out for HMD Global. Nonetheless, consumers can rest assured that the Nokia legacy will continue to thrive and excite with the introduction of new Nokia phones in the coming years.