In the midst of an ongoing reorganization process, Google has revealed plans to reduce "hundreds of roles" from its advertising sales team, according to a company spokesperson. The move comes just days after the tech giant laid off over a thousand employees from various divisions, including Pixel, Nest, Fitbit, Google Assistant, and core engineering.

In a statement, Google explained that the restructuring aims to optimize team structure for better customer service. The company seeks to map customers to the appropriate specialist teams and sales channels to meet their specific needs. While the exact number and locations of affected employees were not disclosed, impacted individuals will have the opportunity to apply for open positions within the team or elsewhere within Google.

The news was initially reported by Business Insider, which obtained a memo sent by Google's chief business officer, Philipp Schindler, to staff members on Tuesday. The memo outlined the company's commitment to streamlining operations and ensuring the most effective allocation of resources.

Google's recent decision follows a larger trend of layoffs within the tech industry, as several companies have implemented workforce reductions in recent years. In early 2023, for example, Amazon made cuts in several divisions, including video game streaming service Twitch, Prime Video, MGM Studios, and Audible. Similarly, companies such as Discord, Meta, Unity, and Duolingo have also announced layoffs in 2024.

In December, The Information reported that Google was planning a reorganization of its ad sales unit, which currently consists of over 30,000 employees. The intention behind the restructuring is to leverage machine learning to facilitate enhanced ad purchasing on flagship products like Google Search and YouTube, which generate the majority of the company's revenue. The majority of the job cuts announced today will primarily impact ad sales teams focusing on large businesses.

As Google continues with its restructuring efforts, impacted employees and industry observers will closely monitor the company's direction and the potential impact these changes will have on Google's advertising sales operations. The tech giant remains committed to providing the best service to its Ads customers and securing its position as a leader in the digital advertising industry.