Title: Baldur's Gate 3 Generates $90 Million in Revenue for Hasbro Inc. Through Licensing Deal

In a highly successful venture, Baldur's Gate 3, the critically acclaimed video game, has brought in an impressive $90 million in revenue for parent company Hasbro Inc. since its release in August. Developed by Belgium-based Larian Studios, the game has proven to be a lucrative licensing deal for Hasbro, as it features properties from the legendary role-playing game Dungeons & Dragons, owned by Hasbro subsidiary Wizards of the Coast.

During a call with analysts, Hasbro Chief Executive Officer Chris Cocks expressed optimism about the game's future, stating that sales will continue into the first half of 2024. However, he also mentioned that the pace of sales is expected to slow down compared to the third and fourth quarters of 2023.

Baldur's Gate 3's success was further underscored by the remarkable achievement of reaching 500,000 reviews on the popular PC game marketplace, Steam. These reviews were overwhelmingly positive, indicating a high level of fan satisfaction with the title.

The game's popularity extends beyond PC, as it has also gained significant traction on other platforms such as Xbox, PlayStation 5, and Mac, with millions of copies sold. This widespread acclaim culminated in Baldur's Gate 3 winning the prestigious Game of the Year award at the 2023 Game Awards.

The financial success of Baldur's Gate 3 demonstrates the potential for video game licensing deals to be highly lucrative for major entertainment companies like Hasbro Inc. With its strong revenue generation and continued sales projections, Baldur's Gate 3 remains a significant asset for Hasbro as it looks to capitalize on the game's popularity in the coming months.