The recently launched Apple Vision Pro headset has seen strong initial sales, with an estimated 200,000 units sold in the 10 days since pre-orders began. Analyst Ming-Chi Kuo had previously estimated sales between 160,000 and 180,000 units, but this new source confirms a slightly higher figure.

With a hefty price tag of $3,500, the Apple Vision Pro headset is mainly targeting corporate customers and affluent technology enthusiasts. Therefore, it is not expected to overshadow the sales of popular devices like the iPhone or Mac. Nonetheless, this marks Apple's entry into a new product category, making it a significant milestone for the company.

Analysts suggest that the review embargo, which was set to be lifted today, could play a crucial role in shaping consumer perceptions of the mixed reality headset. Introducing innovative features such as spatial computing, Apple is hoping these reviews will convince potential buyers of the headset's value and capabilities.

Despite the high price, the Apple Vision Pro seems to have attracted interest from its target market, undoubtedly driven by Apple's reputation for quality and innovation. However, it's worth noting that sales have seemingly slowed down since the initial surge witnessed right after pre-orders began.

Shipping and open sales of the Apple Vision Pro headset will commence on Friday, allowing more consumers to experience the device firsthand. While it remains to be seen whether the reviews will further boost sales or reveal any drawbacks, the success of this new product category is pivotal for Apple's future direction.

It is important to note that the Apple car, another eagerly anticipated venture by the company, has faced recent challenges. Therefore, the performance of the Vision Pro headset holds significance for Apple as it aims to diversify its product offerings and maintain its position as a leading innovator in the tech industry.