Apple's Vision Pro Headset Set to Launch in China, Possibly Under a Different Name
ICARO Media Group
Apple's highly anticipated Vision Pro headset, currently available only in the United States, is expected to make its way to China in the coming months, according to a recent report. However, due to a trademark registration by Huawei, Apple might have to release the headset under a different name in the Chinese market.
In 2019, Huawei successfully registered the trademark for Vision Pro, covering various products including VR headsets. This presents a potential challenge for Apple, as it may infringe upon Huawei's trademark rights if it uses the same name in China. The report suggests that Apple is currently exploring alternative naming options to avoid any legal issues.
While Huawei owns the trademark for Vision Pro in China, it is worth noting that there are numerous other Vision Pro trademarks registered in different countries worldwide. A search on a trademark database reveals that there are at least 58 active Vision Pro trademarks, indicating that Apple might have some wiggle room in this matter.
However, it is important to consider the local Chinese courts' tendency to favor domestic companies over foreign entities in trademark disputes. In the past, there have been cases where local companies received preferential treatment. Nevertheless, this does not necessarily mean that Apple will be barred from using the Vision Pro name in China. The company was previously able to use the iPhone trademark despite a trademark dispute.
According to insider sources from the supply chain, the release of Apple's Vision Pro headset in China is expected as early as April, with the latest possible launch date being May. The exact timing remains uncertain, as Apple CEO Tim Cook noted during a recent visit to the Apple Store in New York. When asked about the release in China, Cook mentioned that it would be "soon."
In order to fully introduce the Vision Pro headset to the Chinese market, Apple will need to make additional preparations. This includes ensuring an adequate stock supply to meet the anticipated demand, as well as making arrangements for prescription lens inserts in compliance with the country's regulations. Apple Store staff would also require training to cater to the needs of potential customers.
Apple has not provided a specific timeline for the international rollout of the Vision Pro headset, but analyst Ming-chi Kuo suggests that it could be available in other countries prior to WWDC (Worldwide Developers Conference) in June. This delay would allow Apple to build up sufficient stock and address the logistical requirements of various markets.
As Apple continues to expand its presence in the global market, bringing the Vision Pro headset to China represents a significant step. The country's massive consumer base and growing interest in immersive technologies make it an attractive market for Apple to tap into. The company's ability to navigate the trademark issue with Huawei will likely play a crucial role in ensuring a successful launch in China.
It will be exciting to see how Apple overcomes this potential hurdle and how the Vision Pro headset is received by Chinese consumers once it finally arrives.