In a bid to expand its live sports offering, Amazon is reportedly negotiating a partnership with Diamond Sports Group, the owner of Bally sports. If successful, this deal could open up the possibility of streaming Oklahoma City Thunder games on Amazon's Prime Video platform.

According to The Wall Street Journal, Diamond Sports Group filed for bankruptcy earlier this year and is at risk of losing the broadcasting rights to 40 baseball, basketball, and hockey teams. In an effort to save the company, discussions are underway for Amazon to invest in Diamond Sports, which could secure the rights for streaming more live sporting events.

This potential partnership comes after Amazon made a significant investment of over a billion dollars per year for the next decade to secure the rights for Thursday Night Football broadcasts in the National Football League (NFL). The tech giant's move highlights its ambition to dominate the sports streaming industry and provide a wide range of sporting content to its Prime Video subscribers.

By expanding into basketball, specifically with the addition of the popular Oklahoma City Thunder, Amazon can attract a broader audience and strengthen its position in the competitive sports streaming market. The Thunder is a well-known NBA team boasting a passionate fan base, thus making them an attractive addition to Amazon's growing sports portfolio.

While no official announcement has been made regarding the negotiations between Amazon and Diamond Sports, this potential partnership bears the potential to reshape the sports streaming landscape and offer Prime Video viewers more live sports content in the future.

If successful, Amazon's investment in Diamond Sports not only secures its foothold in the live sports streaming industry but also positions the tech giant as a major player in the battle for viewership dominance among streaming platforms.