Less than two days after former President Donald Trump narrowly escaped an assassination attempt, his campaign has wasted no time in aggressively fundraising off the near tragedy. While calls for national unity and lower ideological tensions echoed from both Joe Biden and the Democrats, as well as Republicans, multiple emails and texts were sent out by the Trump campaign proclaiming, "Fear Not. I Am Donald Trump And I Will Make America Great Again."

Utilizing an iconic image of a fist-pumping Trump with the Stars & Stripes, the campaign urged supporters to contribute to the Trump National Committee JFC. Donations, ranging from $24 to the maximum individual contribution of $3,300, were encouraged. The campaign website included a running ticker showcasing contributions from "MAGA Patriots" and "Elite Supporters" like Chris H and Beverly V.

However, representatives for the Trump campaign did not respond to requests for comment regarding their fundraising efforts. In addition to this, the campaign also launched a GoFundMe initiative over the weekend to support the wounded or killed supporters and families affected by the assassination attempt in Butler, PA. As of Monday morning, this fundraising effort has managed to raise just over $4.2 million.

This recent fundraising drive by the GOP nominee-to-be, parallels previous strategic moves made by the Trump campaign. For instance, immediately following his conviction in May on 34 counts related to falsifying business records, the campaign raised an impressive $55 million within 24 hours. In another instance, Trump leveraged his mug shot in the Georgia case over election interference to generate fundraising and sell merchandise.

The former president's legal problems have largely dissipated in recent weeks, with the Supreme Court ruling granting immunity for acts conducted during his time in office. Combined with the slow progress of the Peach State case and a Trump-appointed federal judge dismissing a case regarding classified document mishandling, Trump's concerns about legal ramifications have diminished, at least for now.

As Trump seeks the White House for the third time, he holds a consistent lead over incumbent Biden in both popular vote and electoral college projections. Furthermore, the Trump campaign currently maintains a financial advantage, with $116.6 million on hand compared to the Democrats' $91.6 million.

Meanwhile, the Biden-Harris campaign has restarted their own fundraising efforts after a brief hiatus following the shooting incident. Seeking to move beyond the backlash of Biden's disastrous debate performance against Trump on June 27, the campaign has adopted a different tone with their fundraising appeals. They emphasize the power of small gestures and positive messages, urging supporters to donate a minimum of $25 to make a huge impact on their campaign.

However, the Biden campaign is facing challenges within its own donor base. Prominent Hollywood supporters like Damon Lindelof and Abigail Disney have called for a halt on donations until a new nominee is selected. The effects of this potential donor drought may be reflected in the Biden campaign's upcoming fundraising reports.

As the Republican National Convention commences, accompanied by Trump's promise to unveil his VP pick, the stakes for both campaigns are higher than ever. With a divisive political climate at play, the fundraising race may prove crucial in determining the outcome of the upcoming presidential election.

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