Remembering William "Bill" Battle III: A Legacy in Alabama Athletics

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ICARO Media Group
Politics
28/11/2024 22h26

**William "Bill" Battle III, Former Alabama Athletics Leader, Passes Away at 82**

TUSCALOOSA, Ala. – William "Bill" Raines Battle III, a significant figure in the world of college athletics and a beloved member of The University of Alabama community, has died at the age of 82.

Born in Birmingham, Ala., Battle's journey began with a football scholarship at The University of Alabama, where he played as a three-year starter from 1960-62 under the legendary Paul "Bear" Bryant. He was an integral part of Bryant's first national championship team in 1961, securing his place on UA's All-Decade Team for the 1960s.

Academically, Battle earned a bachelor's degree in biology with a minor in psychology from The University of Alabama in 1963, and followed it up with a master's degree in education from The University of Oklahoma in 1964. His coaching career launched in 1963 as a graduate assistant at Oklahoma, then as an assistant coach at the United States Military Academy during his military service in 1964-65. Battle later moved to the University of Tennessee, where he served as an assistant coach before becoming the head coach in 1970, achieving a commendable 59-22-2 record over seven years.

In 1981, Battle founded the Collegiate Licensing Company (CLC), revolutionizing the business side of college athletics. He led the company as president and CEO until 2002, with CLC being acquired by IMG in 2007.

Returning to The University of Alabama in 2013 as director of athletics, Battle's tenure saw the school secure numerous national and SEC team championships. He was instrumental in fostering academic excellence, with 43 students named Academic All-Americans and 16 receiving NCAA Postgraduate Scholarships.

Battle's dedication to Alabama continued in his role as special assistant to the university president, where he contributed to a wide range of initiatives. His legacy includes his induction into multiple halls of fame, reflecting his vast impact on sports and business.

The University of Alabama President, Stuart R. Bell, praised Battle for his visionary leadership and lasting influence, while Paul Bryant Jr. and Greg Byrne highlighted his significant contributions to the university's athletic success. Additionally, Nick Saban and SEC Commissioner Greg Sankey recognized Battle's integrity, vision, and the profound effect he had on college sports.

Battle's enduring influence will be remembered by many, leaving a lasting legacy within collegiate athletics and the Alabama community.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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