Kamala Harris Adapting Media Strategy to Target Key Voters

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ICARO Media Group
Politics
19/09/2024 20h41

In recent days, Harris has participated in various interviews and unconventional forums to reach a broader audience. Despite limited access, her campaign has emphasized the importance of engaging with voters through a variety of media platforms.

Harris recently engaged in interviews with local media outlets, tackled tough questions from the National Association of Black Journalists, and appeared on a popular Spanish-language radio show. Additionally, she is set to participate in a live-streamed event hosted by Oprah Winfrey, aimed at connecting with supporters and grassroots groups across social media platforms.

Recognizing the significance of reaching voters where they consume their news, Harris's team has focused on creating original content for social media channels alongside traditional media appearances. While facing pressure to be unscripted, Harris has remained committed to addressing questions about her plans and agenda in various settings, including recent appearances after the presidential debate hosted by ABC News.

Despite challenges in securing a debate against Donald Trump, Harris is exploring alternative formats such as town hall-style events if the incumbent president declines to participate. Contrasting Trump's looser media strategy, Harris has prioritized engaging with a diverse range of audiences and taking on tough questions.

Harris's running mate, Tim Walz, has also been active in engaging local media outlets, aligning with the campaign's focus on reaching key states like Arizona and North Carolina. By prioritizing local media interviews and diverse forums, Harris aims to solidify her connection with voters ahead of the upcoming election.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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